Things you may have missed at the Harrogate Flooring Show 2018...

2018 marked the 56th annual Flooring show held in Harrogate. There was plenty to see and do at one of the biggest events in the flooring industry calendar so much that you may not have gotten around to seeing it all. With that in mind, we have gathered some key points on stands, talks and trends you may have missed this year.

LIVE TALKS

The talks and forums held over the course of the three-day event had a low turnout, however, we found they contained valuable information for high street retailers that you may have missed.

Salience’s talk was filled with practical advice on SEO (Search Engine Optimisation), explaining how companies could improve their digital presence and advising on free tools to help them achieve that goal of taking offline stores online. Even though there was a last-minute change in the presenter, there was clearly a lot of expert advice on hand. They spoke on the importance of website loading speeds, useful content and the importance of keywords. Salience also provides free digital insights every year for flooring retailers to take advantage of and see what the competition is up to.

Michael Weedon from exp2 got to the heart of what’s really happening with high street retailers, picking apart the panic that news outlets are pushing about stores closing left, right and centre. With mention to high street giants like Marks & Spencers closing stores and more importantly why that is happening. The ‘why’ when explained seemed simple, stores are closing in certain areas because footfall is now higher in others. This boiled down to bank and post office closures meaning more people travelling to different areas, mainly retail parks. Michael explained and show in data clearly how high street retailers are really growing, just not in the ways we think.

The take away was that online business isn’t stealing all the profits. Not every retailer needs an e-commerce site but the benefits of having a digital strategy and social media presence are clear. Being a one-stop shop and offering services can provide more opportunities for growth.

Michael from exp2 breaking down the data to show us where we should be focusing our marketing efforts.

TRENDS TO WATCH OUT FOR

The trends section, also found in the Kings suite had some interesting insights to offer on what our future flooring may look or feel like. Pastel colours, mainly pinks and greens, grain and gold texturing and strong blues were very prominent with upcoming trends. Examples of pastel colours are found with our Opulence range of carpets & Egger’s Natural Abergele Oaks & Blue / Black Halford Oaks. Local and sustainable sources are a sought after feature for designers, though still not prominent in customers minds, especially as the costing is not yet competitive. The room layouts they had on offer gave in insight into the flooring decors that will compliment these upcoming colour and texture trends, with subtle textures as well as simple geometric shapes starting to creep in. Looking into the future to predict more bold fabric patterns and colours that may be on the way into our industry too.

We could see some of this Colour Grain used to great affect in bars and offices.

INNOVATIVE P.O.S IDEAS

We are always on the lookout for Point Of Sale ideas to help our customers save space while displaying as much product as possible. We are committed to our goal of helping you sell more. The Flooring Show is a great space to explore what kind of POS is on offer and look at the ingenious ways people are displaying their product. There were some clear winners at this year's show, highlighting that a well-designed flooring stand can draw a customers eye. There were several eye-catching stands this year that we will be looking closer at to improve on for some of our own new ranges on the way.

You may not have been around the visual display software also on offer at this year's show. Providing your customers with a digital way of visualising how different decors will look in a whole room will allow customers to make decisions quicker and possibly without having to take an entire pack of flooring home before making a decision, cutting down on the time between a decision and a purchase.

We are constantly researching ways to innovate our displays and you an look forward to always reaping the benefits of our hard work.

We got quite a bit out of this year's show and are excited to put into practice some of the ideas and knowledge that we have picked up for 2019.

Rockwood Engineered Luxury Stone Flooring

Our Rockwood Flooring launches this month. Primarily made of limestone, it has the strength and durability of natural stone, creating a durable long-lasting, fashionable floor uniquely perfect for commercial and domestic use. View the brochure here: Rockwood Flooring

The limestone core is combined with non-porous vinyl to add flexibility, warmth and protection. This innovative new product brings together the best of natural stone and luxury vinyl, creating a comfortable, practical and visually appealing floor. It’s more wear-resistant, fire-resistant and waterproof than many varieties of traditional flooring. Rockwood is an upgrade of Luxury Vinyl Tiles (LVT), with its specially designed 5G locking system, easy installation and excellent compatibility ideal for both the residential and commercial environments.

The advantages of SPC Flooring:

Superfine Anti-slipping and Wear-resistant The wear layer of Rockwood flooring is specialised in skid resistance and compared to regular flooring, it has a higher level of friction when wet. In fact, research shows that when areas with high volume traffic installed Rockwood flooring the proportion of falls and injuries reduced by 70% in comparison to other floorings. Its transparent thick wear layer helps expand its life span for up to 5-10 years. It also has a strong performance on anti-acid and alkali corrosion. Thus making it the ideal choice of flooring in public places such as airports, hospitals and schools, where safety requirements are higher. 

Low Maintenance This is an ideal hassle-free product for any commercial environment. It won't crack, expand, or warp under heat which saves on a variety of repair and maintenance costs. Furthermore, it is easy to clean involving a simple mop, wax and polish to ensure ultimate shine, making it straightforward to maintain.

Easy installation This is an excellent advantage over regular vinyl flooring, with its Uniclic and 5G System ensuring simple installation saving time and money. The newly upgraded formula means it is more rigid and stable enabling it to be installed anywhere even for underfloor heating. Rockwood flooring is perfect to use for residential and commercial applications, the installation is faster than many other floorings which save you time and money.

Underlay Rockwood must be fitted with an underlay, for this, we have researched a high-end LVT/SPC underlay. Our LVT 1.5mm super high-density underlay will enhance the beneficial properties of the wood. It will improve heat retention, soundproofing and will ensure the flooring has an even longer life span.

100% Waterproof and Moisture-proof The main component of Rockwood is stone powder thus, it will not be influenced by water and mildew will not happen with high humidity. This enhances its usability ensuring suitability in numerous areas such as bathrooms and kitchens, where the traditional wooden floor cannot be applied.

Fire Retardant The fire-proof level of Rockwood flooring is up to B1 meaning it will self-extinguish in 5 seconds without producing any toxic or harmful gases.

Sound Absorbing Rockwood flooring has superb sound-absorbing performance compared with other normal ground material. This is perfect for commercial areas such as hospital wards, school libraries, lecture halls and theatres which require a quieter environment.

Environmentally Friendly  Rockwood is an exceptional material which can be recycled and reused, producing no pollution. It is a new eco-friendly floor based on new technology, which is Zero-formaldehyde, mould-resistant, moisture-proof and fire-retardant. When producing Rockwood flooring, there is no glue, benzene and radiation. It saves on wood usage and is sustainable.

Rockwood Engineered Luxury Stone flooring is set to be a forerunner in modern Flooring. It is more affordable, environmentally friendly and a great choice of flooring for commercial or residential use. We are confident Rockwood will last you a lifetime.

View our online brochure of the full Rockwood range here.

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